A collection of work created for numerous direct to consumer pharmaceutical brands ranging from print ads, in-office, web banners and more. My role was as an Art Director and idea generator supporting creative directors in their roles.
This campaign focused on raising awareness worldwide about the impacts of heart failure. I worked on the print, digital and accompanying CRM program. The CRM included emails, direct mail and a guidebook.
We launched a new DTC heart failure drug as the Art Director I worked on the emails, website, in-office, direct mail, print and digital ads and assisted the creative director on the TV spot.
Came up with multiple concepts for the colored rings around the woman's knee.