Sheena Iyengar

Problem

As a tenured professor, speaker, writer and blind person, Sheena Iyengar needed a logo and imagery that communicated her authentically.

Audience

Colleagues, prospective students and the general public.

Solution

Create a word mark inspired by Sheena's own signature for her website and business cards and updated imagery for promotional materials. 

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When creating this logo, I struggled showcaseing her authentically when she couldn't see. This mark communicates her authetically by orginating from her signature. 

 When applied to her business cards, I specifically choose letterpress so both Sheena and the receiptant could recognize the card based solely on touch. 

When creating this logo, I struggled showcaseing her authentically when she couldn't see. This mark communicates her authetically by orginating from her signature. 

When applied to her business cards, I specifically choose letterpress so both Sheena and the receiptant could recognize the card based solely on touch. 

When creating this logo, I struggled showcaseing her authentically when she couldn't see. This mark communicates her authetically by orginating from her signature. 

When applied to her business cards, I specifically choose letterpress so both Sheena and the receiptant could recognize the card based solely on touch. 

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Photoshoot

Working with Daniel was a joy. We collaborated on a full day shoot where we shot in multiple locations and in multiple outfits. We looked to capture her as professor, as a mentor, as a mother and as a person. 

Working with Daniel is a joy. We collaborated on a full day shoot where we shot in multiple locations and in multiple outfits. We looked to capture her as professor, as a mentor, as a mother and a person. 

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Sheena looking towards the right of the image while in front of a chalkboard. Photo by Daniel Seung Lee

Projects

ASCAP.comWeb Design

Member AccessProduct Design

QuaverDesign System

IllustrationsIllustration

Chris Guimarin

Instagram: @ChrisGuimarin

Instagram: @ChrisGuimarin