Sheena looking towards the right of the image while in front of a chalkboard. Photo by Daniel Seung Lee

Sheena Iyengar

Problem

As a tenured professor, speaker, writer and blind person, Sheena Iyengar needed a logo and imagery that communicated her authentically.

Audience

Colleagues, prospective students and the general public.

Solution

Create an word mark inspired by Sheena's own signature for her website and business cards and updated imagery for promotional materials. 

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When creating this logo, I struggled showcaseing her authentically when she couldn't see. This mark communicates her authetically by orginating from her signature. 

 When applied to her business cards, I specifically choose letterpress so both Sheena and the receiptant could recognize the card based solely on touch. 

When creating this logo, I struggled showcaseing her authentically when she couldn't see. This mark communicates her authetically by orginating from her signature. 

When applied to her business cards, I specifically choose letterpress so both Sheena and the receiptant could recognize the card based solely on touch. 

When creating this logo, I struggled showcaseing her authentically when she couldn't see. This mark communicates her authetically by orginating from her signature. 

When applied to her business cards, I specifically choose letterpress so both Sheena and the receiptant could recognize the card based solely on touch. 

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Photoshoot

Working with Daniel is a joy. We collaborated on a full day shoot where we shot in multiple locations and in multiple outfits. We looked to capture her as professor, as a mentor, as a mother and a person. 

Working with Daniel is a joy. We collaborated on a full day shoot where we shot in multiple locations and in multiple outfits. We looked to capture her as professor, as a mentor, as a mother and a person. 

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Selected Works

IllustrationsIllustration

Sheena IyengarBranding

Chris Guimarin

Instagram: @ChrisGuimarin

Instagram: @ChrisGuimarin